Things to consider when developing your brand:

• Who is your target market?
• How do you want them to see you?
• Is your intended market local, national or international?
• On what forms of media will your brand be displayed?

Here's a simple questionnaire to help you focus on your final image...

What demographic are you hoping to attract with your brand?

20 - 30  30 - 40  40 - 60 

Married/single, Male/Female, children/none?

Working, middle or upper class?

A monoculture or multicultural?

Do you hope to expand your business in the future - outside of your current geograhical area or demographic group?

Do you want to be seen as:

• Sophisticated
  
• Fun
  
• Arty
  
• High Tech
• Modernistic
  
• Timeless
  
• Trendy / cutting edge
• Alternative
  
• Unique
  
• Stable / Grounded