[Design of The World Fleadh brand including: Logo; Posters; Website; Programme Launch Movie; Festival Brochure; Template Venue Poster; Press Advertising.]

In 2006 Design Associates was approached with the challenge of creating a unique identity for The World Fleadh: Irish & Celtic Music Festival. The first international festival of its kind in stature and magnitude.

The brief was to create a unique, instantly recognisable, extendable brand. An identity that could travel, nationally, internationally, globally. What an ask! We accepted the challenge with gusto, mixed with a touch of very professional, well placed fear. The time scale was tight, but in August, 2006 The World Fleadh premiered in Ballybunion, Co. Kerry to rave reviews.

Its success was evidenced in its repeat performance in 2007, held in Portlaoise, with over 600 performers taking part in the festival over the seven days and nights of scheduled performances. Can you imagine the integrated marketing communication needed for that festival? We can... bar the initial brand, working together with Eric and his team, Design Associates did it all again.