Project Description

Design Associates won the contract to re-design the brand for the Atlantic Ocean Research Alliance (AORA), which was launched on the signing of the Galway Statement on Atlantic Ocean co-operation by the European Union, Canada and the United States.

The overall brief was that the globe idea needed to be kept from the old logo and for design associates to design the logo and brand elements and apply them across a variety of promotional material and to supply brand guidelines for them to use going forward as well as templates that they can use for in-house communications.